Local store acquisition for CPG brands

Hyper-target local businesses.
Reach the owner.
Move product.

PostPoint pulls public data on independent retailers, enriches it with owner contact info, and sends it via API straight to print and mail — so your brand gets in front of real decision-makers, not gatekeepers.

3M+ independent SMBs in the US
4–9x higher response rate vs. email
$0.94 per postcard, delivered
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Not ready to run a campaign? See what a PostPoint mailer looks like first.

How a campaign flows
01
Source
Google Business + public records — scraped at city/zip/category level
02
Enrich
Owner name, direct phone, email — verified per record
03
Mail
Personalized postcard, API-triggered print + delivery in 3–7 days
04
Store
You acquire a new retail account. Repeat.
Why PostPoint

Most marketing goes digital. We go physical.

CPG brands fight for attention on the same Meta and Google feeds. Independent store owners don't respond to ads — they respond to mail that speaks directly to them.

Public data, not guesses

We build lists from Google Business Profile, public records, and verified enrichment — not bought lists that go stale the day you get them.

API-driven, not agency-slow

Every step — sourcing, enrichment, print, mail — is automated via API. What used to take a 6-week agency project takes 48 hours with PostPoint.

Hyperlocal, not spray-and-pray

Target by city, zip code, category, radius. A craft beverage brand launching in Denver? We build a list of every independent bottle shop in the metro and mail them individually.

Measurable, not mysterious

Every campaign ships with QR codes and unique landing pages per send batch. Know exactly how many stores responded and at what cost per acquisition.

PostPoint campaign flow — from data sourcing to postcard delivery
How it works

From data to doorstep in 48 hours

1

Source

Tell us your zip code and business category. We pull every matching independent retailer from Google Business Profile — name, address, phone, and more.

2

Enrich

We append owner names and direct email addresses via AI enrichment — so your postcard lands addressed to the person who makes the stocking decision.

3

Mail

Your personalized postcards go directly to our print/mail API. Cards ship within 24 hours and arrive in 3–7 days. No agency, no broker, no wait.

See it in action

Within 48 hours of launching a campaign, postcards are in the mail. Independent store owners receive a personalized card addressed to them by name — not "Business Owner." That's the difference.

48h
From campaign launch to postcards in the mail
What brands are saying

The acquisition channel nobody else is using

We landed 47 independent stores in 6 weeks. Mail used to be a black box — now it's our best acquisition channel.

Founder
Craft beverage brand

PostPoint replaced our broker relationships for indie retail. The targeting is surgical.

Head of Growth
Snack brand

Within 48 hours of launch our first postcards were in mailboxes. The owner contact enrichment is the magic.

Co-founder
Premium pantry brand

Illustrative — real customer quotes coming soon

Digital ads target consumers. PostPoint targets the buyer — the independent store owner who's never seen your brand on their shelf and needs a reason to give you a shot.

The missing channel in modern CPG go-to-market isn't another ad platform. It's physical mail, intelligently targeted, delivered to the person who actually makes the buying decision.

Stop buying lists.
Start building distribution.

PostPoint is the direct mail pipeline built for CPG brands that need real store count — not impressions, not reach, not brand awareness. Store count.

Try the pipeline →